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Getting Medicaid Home Care Clients in Michigan

By Adult Care Network ·

Michigan is one of the more straightforward states for agencies building Medicaid home care census, largely because of the Home Help Program. If you serve Michigan families, here’s what matters.

The program: Home Help (MDHHS)

Michigan’s Home Help Program is a state-plan personal care benefit administered by the Michigan Department of Health and Human Services (MDHHS). It helps Medicaid-eligible adults with daily personal care so they can stay at home. Agency providers are reimbursed at a published hourly rate — around $27/hour on the current MDHHS agency fee schedule, though you should always confirm the current figure for your service against the official source before relying on it.

See the official program details at MDHHS.

What this means for agencies

Because Home Help is a state-plan benefit rather than a capped waiver with a waitlist, demand is steady statewide across all of Michigan’s counties. The practical challenge isn’t whether eligible families exist — it’s reaching them first and confirming they qualify before you invest time (or lead spend) in them.

A few Michigan-specific pointers:

  • Caregiver readiness matters. Many Home Help cases involve a family member as the paid caregiver. Families who already have someone in mind tend to enroll faster.
  • Confirm Medicaid status early. “Likely eligible” and “enrolled” are different starting points; knowing which one you’re working with changes your timeline.
  • Track your sources. With steady demand, the difference between agencies is efficiency — knowing which referral and lead sources actually produce enrolled clients.

Reaching Michigan families efficiently

Referral relationships with MDHHS case workers, hospital discharge planners, and community organizations remain the backbone of Michigan census growth. Paid leads can accelerate it — but only if they’re screened for Michigan location, Medicaid status, and genuine home-care need, and only if you’re not competing with a mass-sold list.

Adult Care Network is live in Michigan. We screen Michigan families against a written Home Help standard, deliver each one to your portal in real time, and cap distribution at no more than three matched agencies — for a flat fee per qualified lead, never per enrollment.

See Michigan leads for agencies → · Run the ROI calculator →

This is general information for agencies, not legal or eligibility advice. Program rules and rates change — confirm current details with MDHHS.